I design digital products with the wider service in mind.

I start with how a service actually runs, not only the screen in front of me. I make trade-offs visible early, and I test important behaviour in real conditions before calling it done.

Working in traffic management made that concrete. Sites changed, permit windows were fixed, and one late start could hold up a whole team. That led me to design and release LessLate, an iPhone app that checks you have actually left, not only that you stopped the alarm.

Before that, I was a product designer at Peloton and Kliq, and earlier worked in London agencies on digital work for Jaguar, Land Rover, KIA, Domino’s and Burger King.

Alongside product design, I’m studying cybersecurity, and I use LessLate to practise privacy and risk thinking on a real product.