As part of Ecobank’s long-term drive to promote inclusive financial services, the bank invested heavily in the digitalisation of all its banking solutions. The team’s aim was to capture the construct of Ecobank_on and its overarching value proposition and to also be contemporary and capture the ‘Spirit of Africa’ today in a digital context. Our final task was to capture and focus on the offer, benefits and on-boarding of three key constituent parts: Ecobank_on for You, Ecobank_on for Business and Ecobank_on for Government.
Agency – Brand Comms Group
Role - Interaction design
Strategy – Charles walker
Creative Director – Damien Robins
Year – 2016 – 2017